Striving to be a company society wants to exist
As times change, societies evolve and people seek new kinds of value. A corporation's understanding of its social responsibilities must likewise evolve. Even if a company creates superior technologies and product, if it does act fairly and in due consideration of the interests of all stakeholders, it cannot hope to earn society's trust. New social imperatives must be recognized and appropriate action taken.
In 1998 Honda defined its Vision 2010: striving to be a company society wants to exist. This means making all our stakeholders worldwide glad that Honda is there. To this end, we redefined the Three Joys as creating new value, expanding value through glocalization and realizing out commitment to the future. Honda is working to achieve these three objectives and meent the demands of all stakeholders.
